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ISAE 2017 February Luncheon
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When: Monday, February 27, 2017
11:30 AM
Where: Northfield Inn, Suites & Conference Center
3280 Northfield Dr
Springfield 62702

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Taking off with Social Media

Session Description:

Creating a plan to highlight your nonprofit organization on Social Media can be daunting… especially when you want to interact, market and recruit online- AKA “do it all.” The benefit of using social media, is that it is scalable for large and small nonprofit organizations. The team at Systemax will walk you through the business use of different social media platforms with a focus on Facebook. After talking the basics, we’ll dive a little deeper into the Facebook Ads Manager and set up a mock campaign, so you’ll have the knowledge to execute a successful Facebook presence.

Speakers Bios:

Brett Jackson has been advising organizations on strategic brand and growth initiatives for over a decade now.  As the CEO of Systemax Corporation, Brett is able to meet with customers to understand their current challenges, then provide ways to dynamically change their processes to generate extraordinary results.  With his creative and valuable insight, he has constructed marketing campaigns with ROI's reaching more than 800%.  As a graduate of the ABA School of Marketing and a Certified Financial Marketing Professional, he utilizes that knowledge to help organizations across the United States tackle the largest branding, marketing and advertising challenges.  In his spare time, Brett enjoys chasing after one of his three daughters, date nights with his wife and working on his fitness.


Danyelle Felchner has been on the front end of the social media trend since taking her first Social Media Marketing course at Eastern Illinois University in 2008. After that class, she understood that social media, in conjunction with traditional marketing, would be the way businesses would propel forward. Since joining Systemax in 2012, she has been on the customer service team coordinating projects from start to finish, until the need arose to put her expertise to use as a Social Media Coordinator. After implementing strategic social media campaigns for numerous clients across multiple platforms, Danyelle is able to read the analytics and craft incredible solutions to increase engagement and interaction. She is Inbound Marketing Certified and able to take clients digital marketing strategies to the next level. Outside of Social Media, she loves spending time with her husband, their 2 Australian Shepherds and CrossFit. 

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