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Webinar: Developing Your Association's Value Proposition
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Webinar: Developing Your Association's Value Proposition

When: 11/4/2015
1:00 PM

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Associations must be relentless in convincing members that you matter to them to ensure loyal members and a strong future. Communicating how you matter is sometimes a challenge. A value proposition answers ‘so what?’ about why a member or prospective member should choose your organization. Associations across the country consider their value proposition a crucial step in conveying what a member should expect from your association.

Learn about a proven seven-step process to put to use tomorrow. Learn what value proposition means; how to develop it, and how to market your organization through a compelling set of key messages - your value proposition.
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Presenter: Melynn Sight

Melynn brings experience from 25 years in high-tech sales and services marketing at Xerox and Sun Microsystems. In 2007 the association world won over corporate communications. Melynn opened nSightMarketing. Today, she uses proven marketing concepts and systems to help more than 150 associations move more members to action through member research, strategic and communications planning, leadership training, writing workshops and webinars like these.

Melynn speaks to SAE audiences around the country to educate, explain and motivate association leaders and staff on solving real life communications problems. She contributes articles to a variety of SAE magazines and writes a blog on

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

ASAE (1 CAE) American Society of Association Executives

Approved. Credit has been approved with the American Society of Association Executives for 1.0 CAE credit. 

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