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ISAE August Luncheon
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When: 08/24/2015
11:30 AM
Where: Sangamo Club
227 East Adams Street
United States
Contact: Destiny Nance-Evans
217-753-1190 x124

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Grow Your Association Like a Billion Dollar Brand

The best associations are adept at attracting new members and turning all of their members into raving fans. The ones who do this grow and thrive, while the ones that don't risk falling into a death spiral. Learn the five critical questions that every association needs to be asking to stay relevant in today's changing landscape. This content is perfect for association executives, decision-makers, executive level leadership, and other marketing and planning members.

Expected learning outcomes:
- Learn the five critical questions every decision-maker should be asking to stay relevant today. 
- Understand the key techniques for garnering referrals
- Implement a framework that will enable you to navigate a changing world

About the Speaker:

Gerry O’Brion is a marketing speaker and author who translates big brand strategies into knowledge that any business can use to win in the marketplace. Gerry’s presentation drives growth with companies of all sizes from small businesses to billion dollar brands. Gerry built his career growing big brands. After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed Coors Light, a $2 billion business. He was then VP of Marketing for the $1.5 billion Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1 billon brand.

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