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Summer School Class #3: Download or Delete? Making E-Newsletter Stand Out
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Download or Delete? Making Your E-Newsletter Stand Out in a Social Media Age. Email is not dead — just changing — and email communications are now more important than ever. Get top tips for avoiding the trash and making sure your emails are read, even with today's inundation of information and short attention spans.

8/4/2020
When: 11:00 AM
Where: Virtual via Zoom
Presenter: Christy Broccardo-Grove, Digital Media Manager, Illinois REALTORS
Contact: Aaron McEvoy
217-321-2498


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Summer School Class #3:

 Download or Delete? Making Your E-Newsletter Stand Out in a Social Media Age. Email is not dead — just changing — and email communications are now more important than ever. Get top tips for avoiding the trash and making sure your emails are read, even with today's inundation of information and short attention spans.

Objectives: 

- Learn how to determine your top content 
- Take cues from social 
- Take cues from mobile 
- Get ideas for customizing your content 
- A/B testing 
- Build trust with best practices 

 ISAE is a CAE Approved Provider.  This program may be applied for 1.0 credits towards your CAE application or renewal professional development requirements.  Aspects from Domain 1 (Strategic Management), Domain 3 (Membership Development), Domain 6 (Administration), Domain 7 (Knowledge Management) and Domain 9 (Communications) will be touched upon.

Pricing (includes credit card handling fees) for ALL attendees:  $30

   

 Learn more about our speaker

Christy Broccardo-Grove, Digital Media Manager
Illinois REALTORS

 

Christy Broccardo-Grove has been with Illinois REALTORS for 20 years — the last 4 serving as Digital Media Manager, focusing on email marketing, social media, website planning and design, content marketing, writing for SEO/VEO (search and voice engine optimization) and everything analytics. With over 25 years of experience in graphic design and marketing, she taught visual communications at University of Illinois Springfield, where she earned her Master's Degree. She presents on topics including social media, writing for the web and email marketing, and her audiences include the National Association of REALTORS® Communications Directors and the Association for Women in Communications – of which she is a local past president. And she's a proud mom to daughter Rebecca, and dog Ellie Mae. https://www.linkedin.com/in/christybroccardo/


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