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UnCovention Convention

Posted By Kristen Butcher, CMP, Illinois Association of REALTORS®, Friday, October 16, 2015
Updated: Wednesday, October 14, 2015

They say the best things in life are free. When it comes to the UnConvention Convention, we certainly think so! This half-day educational program is no ordinary event—you pay NO registration fee, there are NO paid speakers and there are NO limits on what you can learn! 

Because the UnConvention Convention has no structured program to follow, YOU set the pace and YOU determine the content. It's this simple. Your planning will be 60% marketing - you have to get people to attend; 30% pre-meeting planning to gather supplies and book the facility; and 20% is hands-on activity that day.  

Select a location where you can have one main room with enough break out rooms for 30-50 attendees. When participants register, they get to write down one topic they would like to learn more about that day. An industry leader then categorizes the suggestions and determines what topics will be discussed in each break out, along with the individual to lead the group discussion. Anyone can lead a discussion and everyone is encouraged to participate. 

Did I mention it’s FREE? It's important to find a couple of wonderful sponsors and volunteer members to assist with costs and labor so that this program can be offered free of charge. The UnConvention Convention is a place to share ideas and expand your potential, no matter what your age. 

Takeaways & Benefits: 
Planning: 60% marketing; 30% pre-meeting planning; 20% day of the event
Day of the Event: Volunteers work the registration; topics of interest are submitted by attendees; industry leaders to organize the popular topics and determine group discussion leaders
Benefits: Free to members; minimal staff time; no speaker expenses; sponsorship opportunity and minimal audiovisual
Conclusion - Always conclude with a networking reception/break - people want to share what they have learned or gather more information

Don't be afraid to try this unique, interesting way to look outside the box on offering education. What do you have to lose?

Kristen Butcher, CMP, is the Director of Professional Development at the Illinois Association of REALTORS® and is an ISAE Board of Director and Special Events Committee Co-Chair. 

Tags:  conventions  events  meetings  refresh 

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