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Using Monthly Themes to Connect with Elected Officials

Posted By Jeff Tippett Professional Speaker • Entrepreneur • Activator , Friday, February 10, 2017
Updated: Monday, January 30, 2017

With any relationship, frequency of engagement is important to continue growing the relationship. The same holds true for groups that need to stay in front of elected officials. But a group needs a reason, something new, or something different to say when booking meetings. And with every month having a unique theme, why not explore using these themes to get back in front of elected officials. We recently did just that during Hispanic Heritage month as we honored the contributions Hispanic restaurateurs have made within the City of Raleigh, NC.

A Targeted Persuasion client that wanted to ensure elected officials were aware of the ways in which restaurants have helped Hispanic people to succeed both culturally and economically. Whether it’s someone’s first job, how they pay their way through school, or a dream come true of owning their own business, restaurants are an industry of opportunity.

To demonstrate the role restaurants play in our culture and economy, we asked the City of Raleigh to issue an official proclamation recognizing September 15 through October 15 as Hispanic Heritage Month. We also identified a local restaurateur whose family moved to Raleigh decades ago and founded several successful Mexican restaurants.That restaurateur attended the city council meeting where the mayor read the proclamation and accepted a souvenir copy of it from her. In his remarks, the restaurateur thanked the council for making Raleigh such a welcoming place for his family and such a fertile place for his business. To cap it all off, he even gave one of the councilors a birthday gift that symbolizes the blending of his Hispanic heritage with Southern culture; a t-shirt that reads “hola, y’all.”

By taking the opportunity of Hispanic Heritage Month to get the city to issue a proclamation, we were able to highlight how important the Hispanic community is to our city, how good the city is for business and how well the restaurant industry provides economic opportunity to people. It was a great experience for everyone involved and the councilor even tweeted at the restaurateur after the meeting to thank him for the shirt. Sometimes simple gestures go a long way.


About Jeff Tippett

I’m happiest when making things happen, exploring uncharted territory, and connecting people. And I live these out through speaking professionally, leading a communications firm, and engaging with my local community. 

As a professional speaker, I seek to connect with attendees. As important as providing stellar content is, making a connection and inspiring are also top priorities for me. As a result, when attendees leave my seminars, they often reflect that my contagious energy and passion motivates them while my industry knowledge provides the solid information they are seeking. 

In October 2014, after over a decade of award-winning work in advertising, marketing, and public relations, I launched the North Carolina communications firm Targeted Persuasion. The firm found early success through signing clients from the local to international level. Since then, the Targeted Persuasion team has built a solid track record of leading organizations, businesses, and political campaigns to success. 

I have worked on political campaigns ranging from municipal to congressional races, led successful ballot initiatives, and created and implemented grassroots campaigns designed to shape public policy. My industry work includes biotech/pharma, higher education, hospitality, healthcare, and luxury real estate. 

I remain committed to my local community having served on boards and committees like the Greater Raleigh Chamber of Commerce, Shop Local Raleigh/Greater Raleigh Merchants Association, and StepUp Ministry. 

As much as I value all these aspects of my life, my greatest love is my three teenage kids. When I’m not with them or helping clients win, you can find me working out in the gym, training for and running half marathons, or playing the piano on stage. 

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