Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention
Does your data tell you that your new members renew at a lower rate than other members? Do you wonder how you can engage each member even more? Have your retention metrics plateaued even though you are improving your renewal process?
Members think far differently about joining, engaging and renewing than we do. In conversations with over 313 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their new members. They focus on providing their new members not just the value they need but on creating exceptional experiences too.
How you will benefit from attending:
· Learn why new members are so elusive
· See why you need to turn your renewal process completely upside-down
· Understand the secret for nurturing many more life-long, engaged members
What You Need to Know to Attract & Engage Young Members
As an association professional, you’re probably watching the average age of the members in your organization increase year after year… which is concerning when we think about the future.
Why are young professionals choosing not to join?Where are we going to find our future members, contributors and volunteers?
Long-time members want younger members to join as well. Young members bring in new ideas, different “best practices”, and a fresh outlook. But, how do we attract these younger members?
In this session we will explore a 3-step process for attracting new members to our associations. This process, adapted specially for associations from a famed innovation method, feeds strategy, innovation and marketing. As an attendee, you’ll hear a thorough discussion surrounding not only how to attract new members, but also how to engage these younger members who will be our association’s future leaders.
How you’ll benefit from attending:
-Understand the 3-step process for attracting new/younger members
-Learn how to harness the power of this methodology for problem-solving
-Gain proven strategies to help adapt this process to your association
About Amanda Kaiser
Amanda Kaiser is a qualitative member researcher. She has conducted 313 member interviews and counting. Through these conversations she helps associations understand their members’ goals, challenges, opinions, fears, and hopes. These insights become the building blocks of their member-focused vision and future-focused strategy, innovation and marketing plans.
Amanda is the Chief Path Finder at Kaiser Insights, a member research firm focused on qualitative methodologies including upfront qualitative research for industry benchmarking reports, web user interface analysis, secret shopper-style research, and member phone interviews. She also writes a three-times weekly blog for association professionals. You can check it out at SmoothThePath.net.