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Online Marketing Made Simple

Posted By Stone Interactive Group, Friday, April 14, 2017
Updated: Thursday, April 13, 2017

Americans spend an exorbitant amount of time online.  The web is our source of news, our social outlet, our entertainment, and our primary form of communication.

Purchases are researched and completed online; from big ticket electronic items to dinner plans.

The web has become our new marketplace.  Our customers are online and – more importantly – our future customers are online.  Knowing this, it only makes sense that companies effectively market themselves online.

But just what does that actually mean?  And how does a company go about effectively marketing itself on the web?

Most things in life look more complicated than they actually are. Perhaps said a better way, things are easier when you know what you’re doing.  Having a plan makes all the difference and online marketing is no different.

The web is brimming with articles and conversations pertaining to online marketing.  It’s not easy to know exactly where to start or whom to trust.  If your company is already out there spreading the word, then a sincere congratulations to you.  If you haven’t started or, more importantly, if you’re unsure where to go from here then this guide was written for you.

Our team of online marketing experts has created a series of straight forward articles as a guide through the seemingly complicated world of online marketing. We’ll cover the best place to start, how to put the fundamentals in place, and we’ll provide links along the way to helpful tools that will make everything just a bit easier.

Topics will include:

How To Start
We’ll being by discussing goals, expectations, and a few building block tools that will let you take control and actually see the benefits of your online marketing activities. 

Local Search
Google and the 2nd tier of online business directories are the modern day yellow pages. They provide results, directions, reviews, photos, links to websites, everything a potential customer might want to start. We’ll discuss the major local search players and how to ensure that your profile information is included and accurate.

Site Optimization / SEO
An optimized site is critical.  In this piece, we’ll examine the most important site elements, ensuring that you give Google what it’s looking for when determining site relevancy.

Social Marketing
Some of us are fans of social media - Facebook, Twitter, Snapchat, Instagram – while some of us just don’t pay attention to it.  The fact is that social media can play a helpful role for your organization and we’ll lay it all out for you. It’s not difficult and can even be a good deal of fun. 

Content Marketing
Back in the 2000’s there was a go-to phrase in the online marketing industry … “content is king”. To a very large degree this is still the case. 

Email Marketing
Email marketing can be an extremely effective way to grow revenue. Here we’ll uncover some ideas and tools to make email marketing simple.

AdWords / Pay-Per-Click / Retargeting
Google AdWords and Facebook advertising can provide valuable website traffic. There are strategies to consider that only the pros use and, best of all, it can cost a lot less than expected.

Reputation and Reviews
The power of good reviews cannot be underestimated. We will cover the major players, what you can do about poor reviews, and simple day-to-day tactics we can employ to help generate positive reviews.

Google Analytics
Google Analytics can feel overwhelming but it doesn’t have to be.  There are a handful of key reports and metrics that you should track and we’ll point them out at this time.

Look for our next article – How To Start – on this website in the coming days.


Stone Interactive Group is a web design and SEO company based in Ann Arbor Michigan.  For more information please feel free to visit our site at

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